Blog

Every inbound call that you receive may carry a sales potential and if you have strategies in place to handle those calls smartly, you may be able to convert callers into your long-term customers. With more and more customers using their cell phones to contact companies or buy products online, you may want to make sure that you adopt measures that will create extraordinary customer service experience, allowing your prospects to reach you and communicate with you easily. According to the mobile advertising analytics company Marchex, conversion rates from cell phone calls are four times higher than the calls made from desktop PCs, with 5-25 percent of calls being converted to sale.

Client retention is crucial to ensuring the creation of a solid business foundation. Customers who remain loyal to you contribute to the stability of your business and give you the opportunity to experiment with new expansion plans in new areas. It takes a lot of effort and commitment to attract new customers and it takes even more commitment and passion to make them remember you. Unfortunately, many businesses focus on short term outcomes and do not go that extra mile to deploy strategies that can convert customers to loyal clients.

One thing marks a successful business: being there for your customers.

If keeping customers happy means making sure their calls and queries are attended to 24×7, then a good answering service is the way to go. Not all businesses have the staff capacity to tend to individual customers at all times. But an answering service could do just that for you.