Archive for the Customer Service Category

Call center executives often become the face of your company for being the only point of contact for your customers. The interactions between your customer service executives and your customers have a major influence on the reputation of your brand, shaping your relationships with your customers and determining the fate of your brand awareness campaigns. Your call center executives should demonstrate certain key qualities which will allow you to make the most out of your training initiatives.

Hiring a third-party contractor to handle your customer service operations can be a tough decision if you do not know what you need to take into account in order to be able to identify and hire the right vendor. First off, you need to understand your needs before you start contacting various answering services. Check if you need an answering service that operates on a 24/7 basis or something that provides associated services such as online chat, appointment scheduling, and email answering.

Businesses rely on repeat clients and new customers to support their growth objectives. With customer service being one of the main factors differentiating you from your competitors, you may want to make sure that you avoid certain mistakes that may spoil your reputation and affect your profits. Importantly, customer service is all about problem-solving and this gains further importance in today’s technology-enabled world where customers expect the companies’ customer service executives to have in-depth knowledge about the companies’ products and excellent communication skills to explain complex processes to them in simple terms.

Every inbound call that you receive may carry a sales potential and if you have strategies in place to handle those calls smartly, you may be able to convert callers into your long-term customers. With more and more customers using their cell phones to contact companies or buy products online, you may want to make sure that you adopt measures that will create extraordinary customer service experience, allowing your prospects to reach you and communicate with you easily. According to the mobile advertising analytics company Marchex, conversion rates from cell phone calls are four times higher than the calls made from desktop PCs, with 5-25 percent of calls being converted to sale.

Client retention is crucial to ensuring the creation of a solid business foundation. Customers who remain loyal to you contribute to the stability of your business and give you the opportunity to experiment with new expansion plans in new areas. It takes a lot of effort and commitment to attract new customers and it takes even more commitment and passion to make them remember you. Unfortunately, many businesses focus on short term outcomes and do not go that extra mile to deploy strategies that can convert customers to loyal clients.

One thing marks a successful business: being there for your customers.

If keeping customers happy means making sure their calls and queries are attended to 24×7, then a good answering service is the way to go. Not all businesses have the staff capacity to tend to individual customers at all times. But an answering service could do just that for you.